Follow Links VS No Follow Links: What’s The Difference?


Digital marketing is like a huge jigsaw puzzle with tiny bits and pieces that must all come together to make it a package. It is comprised of technicalities that must be learned well and be studied carefully before it actually becomes a success.

The stiff competition in the e-commerce world is no secret. It is known to everyone, which is precisely why online business owners and enthusiasts do their best to improve their websites and generate more traffic.

The development of search engine optimization (SEO) marketing campaigns has paved the way for websites to have more control of how they are seen on the web. Their efforts on SEO now determines their online presence, and will most likely influence how long they will last in the game.

SEO in itself is a web of tags, links, and keywords. Keywords modify your posts to make your website have a better ranking in search engine pages. Tags improve your click through rates, and in that way it can also help your website with the ranking. What about links? What makes them a vital key in SEO marketing?

Links and SEO

Links and SEOSimply put, when a search engine sees that a lot of links (hyperlinks, internal links, etc.) go to your website, it interprets that as your website’s credibility. They will naturally have the notion that if these other sites link to yours, it means you publish great, relevant content.

The clincher, however, is the quality of the websites that link to yours, as well as the links themselves. If these websites are great on their own, then you get yourself an amazing SEO ranking. If not, well, you might have to learn how to disavow links, but that is another topic on its own.

Different Types of Links

In SEO, there are different kinds of links you have to learn to be able to use them in improving your SEO ranking.

The thing is, when your website gets an inbound link, your SEO is boosted a bit. Now, the more inbound links your website has on its sleeve, the better your ranking will be. This is given the fact that all these links are from reputable websites and non-spam sources.

Follow Links

Follow links are links that make up a link juice. You might get confused, so allow us to delve deeper.

Let us try to put it as simple as possible.

When a link point to another website, like your website as an example, that is a follow link.

This is an example of a follow link.

follow link

It has to be noted that all hyperlinks and inbound links are follow links by nature. There is no need to ever modify a single one to make it a follow link. As long as it is not set to no follow, it will automatically be part of the link juice and will be an important factor of your SEO ranking.

When inbound links to your website already multiply, they are then linked together, thus producing ‘link juice’. The links found in there are called ‘follow links’. The longer the link juice is, the better it will do on your SEO ranking.

You should also remember that search engines can see where the links come from, so even if you have a ton of do follow links in your website’s link juice, their qualities will still determine the effect they will lend your SEO ranking. Close monitoring and careful review is key to maintain great quality links that redirects to your website.

No Follow Links

You can perhaps guess what they are from the word itself. They are links that are not included in the link juice. If you want to put it simpler, they are links without friends in the web. Take this one as an example.

no follow links

Not that all no follow links are of bad quality. They are set as no follow, so search engines naturally follow the command. No links are then connected with no follow ones, so they do not in any way contribute to your website’s online presence and SEO ranking.

Recently, Google has revealed that even no follow links are now used in your ranking. They apparently do not have as much influence as the follow links, but still carry some. As a general rule, when no follow links are placed at the heading or anywhere at the top of a post or page, it has more impact on the ranking. Of course, if placed at the bottom, the impact is not as much.

Robots meta tag is also an example of a no follow link. They are there to communicate to search engine’s bots, as well as indexers, to not follow such links and do not use them to generate rankings.

However, it has to be noted that even if the bots are told not to follow these links, human can. They can still see them as normal links and thus, follow them. If that happens, then you know for sure that no follow links also matter in SEO ranking.

You might be asking where no follow links can be placed. They are acceptable if placed in paid links, comments on other blogs, and forums. They should also be placed in sites that Google has already branded as ‘untrusted’.

Again, there is no need to worry as even if bots will not put them in the link juice, human can still follow these links and see your website. In placing no follow links in the above mentioned sites, you can be secure that no spam messages and links can be credited to your website. We do not want that negativity on your website, as it can cause harm to your reputation and ranking.

The links you have on your website are there for a reason. They are supposed to help you rank better in search engines. However, the quality of each link must be reviewed to make sure they give the benefit we want from them. Their sources most often determine if they will make or break our SEO ranking.

In order to make these links work for us, we, too must work on them so they can deliver. Follow or no follow links, each should come from a good source so we know we do not jeopardize our own website.

How To Write Meta Descriptions For SEO

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In many websites discussing search engine optimization (SEO) marketing and other forms of digital marketing, content has consistently been referred to as king.

Of course, it is with the content that search engines such as Google see if the website is even relevant to the searches done in them. The more unique the content is, the better ranking the website will end up with.

Many companies have invested in content marketing and SEO, but have you looked closely to the meta components of the content you publish?

Meta components include both meta title tags and meta descriptions.

Meta title tags
Meta title tags
are found on top of the browser when they click on your website’s post from the search results. They are both visible in the code and the page itself, and has long been thought as the most important meta tags. They are said to be what can make or break your SEO ranking, as search engines usually see it as what’s in your page.

Meanwhile, meta description is the body of text found just under the title tags. It is a 160-character tag that summarizes your content. From the word itself, it is simply a detailed description of what can be found when they click your website.

meta data

Since Google has resigned to the fact that only meta title tags are the only tags that can determine your SEO ranking, website owners and operators have focused only on them, quite overlooking meta descriptions. Now it is a usual scenario that these descriptions are no longer being customized, and are only automatically taken from the content.

Why must we focus again on meta descriptions?

As technology keeps changing, SEO marketing and search engines’ formula on ranking keep changing as well. Even if meta title tags still have the most influence on your ranking, that does not make meta description useless in SEO. They still matter, and should still be focused on.

  • Some users are also very particular in their searches before clicking on anything. Not everyone relies on titles alone. There are users who like having a concrete idea of what they are about to read. You have to take these things into consideration and start customizing your meta description.
  • You can use meta descriptions as an avenue to use keywords and make your content more specific. Uniqueness of content is pretty much a requirement in SEO. Just remember that the keywords you use throughout your post vary, from the headline, meta title tags, meta descriptions, and the content itself.
  • Even if meta title tags can help you with your SEO ranking, meta descriptions, on the other hand, is the most essential element of your post that can improve your click through rate (CTR), which is included in the formula of ranking your websites in search engines.

User Behavior In SEO

It is often overlooked that most search engines like Google take user behavior into consideration when they rank websites. Apart from how unique your content is and how fresh your keywords are, how well and how often your website is being clicked through also matter when it comes to your search engine ranking.In the algorithmic ranking process, the click through rate your website has is just as equally important as your keywords and your website’s age. That fact alone makes meta descriptions essential in SEO.

How Do We Write Clickable Meta Descriptions?

  • This might already be an obvious, but we cannot say it enough, be really descriptive.Of course, you still have to watch your word count, as we know that meta description is composed of just 160 characters. Still, it is imperative to really catch attention with your description, using what really is in your page. 
  • Make it as persuasive as you can. In making websites clickable, persuasion is key.You have to make the descriptions interesting and relevant so more people can relate to it. Include attractive words that you know will appeal to your target market, and you know you’ll never go wrong. 
  • Use keywords that really relate to what the page contains. Keywords only matter to search engines and their algorithms. To users, it is the relevance of your pages that matter more. Even if keywords hold so much importance in your SEO ranking, you have to remember that too many keywords make your posts sound forced and robotic. It goes the same way with the description, they have to sound natural, or you will lose your click through rate. 
  • Include a call to action. This takes persuasion to the next level. Use the active voice to make it sound more directive and for it to have a stronger influence to the one who is reading it. Take note that every person with a chance to glance on your meta description is a potential client. Use that as your guide and motivation when you write them. 
  • Quotation marks are a no-no. Some users do not know that Google cuts them off, and that will automatically put your website in a bad light. As much as possible, we do not want any negativity associated to our website as it will obviously hamper our ranking progress. 
  • Tickle their minds and pique their interests. Several studies have shown how important it is to always keep things interesting in your website. Users are more likely to click your link if they see that your website has interesting and informative content. 

In the world of digital marketing, it is a must to keep up with the changing times and be aware of the trends. Having regular updates will make you a strong contender in the rankings and SEO game. You have to be always improving and developing to keep you loyal following and even attract new subscribers and clients.

While there is an undeniable focus on meta title tags and meta description, the other components of your pages and posts are not to be overlooked in an instant. Each has its own purpose, and can all help in making your website rank well in Google as well as other search engines.

Make it a point to customize every tiny bit and piece of your page to make it as unique as it can get, so as to help your website in SEO. Use it as your mark to make your website yours in all its forms.

What Is A Canonical Tag And How Can It Help Your SEO?


Digital marketing is a world so huge on its own that one can get overwhelmed with its components and what they do. There seems to be so much to learn that it could be tricky to know which should be put first and which is fine to be at the far end.

Newbie or not, the terms can be a hard to understand.

We knew about back links, keywords, and meta descriptions. HTML tags and the likes, but what about the canonical tag? Is it something so important in SEO that we should all make it a point to learn about it, how to use it, what to do with it?

  • A canonical tag came from the root word “canon”, which was often used in relation to the church or the Bible, or better said, the standard of judgment. In the computer age, canonical tags are now used to tag an authentic work of an author online.
  • Simply put, a canonical tag will show Google, as well as other search engines, the original location of a specific content. It will lessen the possibility of search engines seeing negativity on your website due to duplicated content caused by multiple URLs and at times, careless errors committed on your website’s pages.
  • It is important to use them like a copyright to your work, or a patent if you may. Canonical tags make search engines determine which website published the original content. As we all know, duplicate content is now rampant, even when plagiarism laws have been tightened. Every website can be a victim, as anyone can just copy your published pages and content saying it is their own.

Where does duplicate content come from?


  • Multiple URLs. These are the types of links created by the web when you search for something and then you try to filter them by clicking sections in the page. When you do that, those URLs can be interpreted by search engines as duplicate content.
  • Being part of the text messaging generation caused our mix ups in using lower and upper case letters when we type. It could look harmless for SEO, but search engines’ algorithm takes it seriously. If for example your website has a problem in mixing file names and other whatnots, then you really have to use canonical tags.
  • Internal site searches. When you ping pong from one page to another, the web automatically creates links that could be harmful for your SEO ranking. There are many content management systems now allowing multiple URLs. Such can be interpreted by search engines immediately as duplicate content.
  • Apart from the above mentioned, there are far more possible sources of duplicate content and reasons why we should learn how to use canonical tags. As a general rule, it is always best to be proactive in monitoring our site and reviewing links and URLs related to it.

Why are canonical tags vital in SEO ranking?


  • Duplicate content within and outside your website is a no-no. Each time you research about SEO, you will always find the phrase ‘duplicate content’. It is highly discouraged and extremely avoided by websites and e-commerce sites as it has an automatic negative effect on the ranking. Canonical tags will erase all traces of duplicate content in your website, and will improve your chances on the ranking you are aiming for your business.
  • Using HTTPs on your site will create duplicate content. Sometimes the usage of HTTPs are inevitable. It is possible that you have been utilizing a WordPress platform for so many years and have already established your brand there. You can use canonical tags to lessen the causes of duplicate content being tagged to your website.

How do we apply a canonical tag?

  • Canonicalization might be perceived as a hard or tricky task, but it could be simply done like this. Just follow this easy format:

Let us just use as an example.

<link rel=”canonical” href=”” />

  • You can just repeat the format in all the pages in your website so you are assured that it is completely protected from duplicate content that might be lurking there. You always have to take note that the URLs from internal site research, even Facebook visits, can be detrimental for your website’s ranking.
  • Thankfully, there are now many content management systems (CMS) that automatically do the job for you. You just have to tweak a little of their settings to have it set to enabled, and you will no longer have the problem of putting them on your own.
  • Before actually diving into the use of canonical tags and links, review your website if there really is a need for it. It could be that your website is already doing great, and the lack of information of using canonical tags can just dampen the results. Even then, canonical links can still help if you think it is the missing piece to your SEO puzzle.
  • If you are not using CMS, Google also helps in placing canonical tags, as they also hate duplicate content. They have launched the Google Webmaster Tools which provide an idea about the URL parameters you have to know in using canonical tags.
  • Beware of using multiple canonical links. It has to be noted that each of the pages must only have one canonical link specified in the head. If you put varying tags, search engines will probably experience confusion and just ignore the tags all together.

While canonical tags are not precisely the bread and butter of SEO ranking, there is no denying that they can help. Sure, there are no grave consequences when it comes to duplicate content, but they can absolutely harm your ranking on search engine pages. Duplicate content is like rust that can eat your business’ pillars if not taken seriously.

Take canonical tags as a piece of cake. Get to really understand how they work, as it can be a little overwhelming that a crash course like this would not make you fully grasp how it important it is. If you know for a fact that it is what your website needs to maximize its potential, then by all means, make use of it. There is no high price to pay, but more of much to gain for your business.

How To Write Meta Title Tags For SEO

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If you are a website owner running an e-commerce enterprise, you must have known how vital it is to invest in effective and professional search engine optimization (SEO) marketing.

Since the birth and popularity of digital marketing, e-commerce has immediately widened its scope, bringing search engines at the very spotlight.

While it is definitely not an easy task to optimize your websites and make it rank well in major search engines, it is absolutely doable—what with all the available tools and guides readily available online. You can also hire professionals to do the job, at the cost that could benefit your business as well.

In SEO, we have known that among the most vital component are back links, keywords, and content.

Content is so broad it has components of its own that needs proper attention and focus, one of which is Meta title tags.

Now, there are a number of meta tag classifications. Meta title tag is just one of them. However, it has to be noted that it is the most important of all when it comes to SEO.

  • What are meta title tags?

meta title tag

Meta tags are snippets of text describing the content of a page. These title tags must have keywords that are of course relevant to what the page is saying. Meta title tags are the only meta tags that appear in the page itself. The rest of them only appear in the code and are meant to be seen by search engines. Literally speaking, meta tags are tags that tell about the “data of the data in your page”.

Specifically, meta title tags are seen by search engines as your page title. More importantly, we know many people perceive titles as the gist of any body content. This why it is important to make sure our meta title tags are done well. SEO ranking

  • How do meta title tags affect SEO ranking?

One research said that the meta title tag alone can already determine your SEO ranking.

The more specific your meta title tags are, the better. It is important that the search engines can determine what your page’s content is. It will help search engines know how relevant your content is to a specific topic that might be searched on the web. In a way, meta title tags must be used the same manner we use keywords—specific and unique.

  • How important are meta title tags?

Very important, if not the most important. For a long time, many SEO experts have believed, and continue to believe, that meta title tags can make or break your search engine ranking. After all, they are the most obvious component of your page, and reaches both the search engine and humans.

How are we really supposed to write meta title tags?

  • In WordPress, where they allow you to customize your page’s meta title tags, you can be as concise and specific as you have to be. Always remember that your meta tag will be your potential market’s guide of knowing that it is indeed your website they are looking for. Make it a point to be as direct as you can, and to always include fresh keywords for maximum SEO effect.
  • There are websites that do not allow the user to be the one writing his own meta title tags. With this one, the meta title tag is automatically formed using the headline. This is where the user should be mindful in writing the headline. Make it concise, and also take into consideration how you will actually write the meta tag if you are allowed to. That way, you can be sure you get the same result you are rooting for.
  • You can also make use of plugins like Yoast, so you are able to write your own meta tags. Yoast makes it easier to customize meta title tags and make it effective for SEO.

What makes a great title tag?

  • Write title tags for humans.As we have mentioned above, title tags reach both algorithms and humans. The more specific they are for search engine ranking formula, the better. The more legible and understandable they are for humans, the better.
  • Use this as your guide.

Primary Keyword – Secondary Keyword | Brand name

  • Length should be only 50-60 characters only, and that includes spaces. There is no need for your title tag to be long, it only needs to be specific. Details should be left at the body.
  • Use keywords, and carefully place them according to importance. As a general rule, your most important keywords should be placed first in the title tag. These are the keywords you believe will help you in your SEO ranking. Meanwhile, the least important keywords must be placed last.
  • Do not fluff your title tags.Your title tags are not supposed to be long. In fact, they are better shorter and more direct. There is no need to fluff them. Do not include words that are not needed only to make it longer.
  • Use unique tags. Now this is one common mistake online. We usually repeat tags in our posts, which should never be the case. Repetition of tags in different posts found in your website will only hamper your SEO ranking. It does not help in making your content appear rich, and will also tell search engines that you publish duplicate content.
  • Your headline should be different from your title tag. However, they should be relevant to each other. You just have to make sure that the keywords you have used in your headline vary from the one you have on the title tag. This is to maintain the uniqueness of every content found on your website.

Some examples

Pancakes in New York

Pancakes in New York 1

They used the format Primary Keyword – Secondary Keyword | Brand Name. This one ranked on the top page of Google.

Pancakes in New York 2

This one has too much on the title tag. Can you see how much fluff was used? Even after following the format, it was still not a hit with the SEO ranking, where they placed quite far from the top.

SEO is such a broad world in itself that it sure takes time to master it wholly. It requires research and planning, as well as a lot of focus and monitoring.

Meta title tags, along with headlines and meta descriptions still fall under content and keywords. But the impact they have on your ranking is so huge you just cannot overlook its importance.