Digital marketing is like a huge jigsaw puzzle with tiny bits and pieces that must all come together to make it a package. It is comprised of technicalities that must be learned well and be studied carefully before it actually becomes a success.
The stiff competition in the e-commerce world is no secret. It is known to everyone, which is precisely why online business owners and enthusiasts do their best to improve their websites and generate more traffic.
The development of search engine optimization (SEO) marketing campaigns has paved the way for websites to have more control of how they are seen on the web. Their efforts on SEO now determines their online presence, and will most likely influence how long they will last in the game.
SEO in itself is a web of tags, links, and keywords. Keywords modify your posts to make your website have a better ranking in search engine pages. Tags improve your click through rates, and in that way it can also help your website with the ranking. What about links? What makes them a vital key in SEO marketing?
Links and SEO
Simply put, when a search engine sees that a lot of links (hyperlinks, internal links, etc.) go to your website, it interprets that as your website’s credibility. They will naturally have the notion that if these other sites link to yours, it means you publish great, relevant content.
The clincher, however, is the quality of the websites that link to yours, as well as the links themselves. If these websites are great on their own, then you get yourself an amazing SEO ranking. If not, well, you might have to learn how to disavow links, but that is another topic on its own.
Different Types of Links
In SEO, there are different kinds of links you have to learn to be able to use them in improving your SEO ranking.
The thing is, when your website gets an inbound link, your SEO is boosted a bit. Now, the more inbound links your website has on its sleeve, the better your ranking will be. This is given the fact that all these links are from reputable websites and non-spam sources.
Follow links are links that make up a link juice. You might get confused, so allow us to delve deeper.
Let us try to put it as simple as possible.
When a link point to another website, like your website as an example, that is a follow link.
This is an example of a follow link.
It has to be noted that all hyperlinks and inbound links are follow links by nature. There is no need to ever modify a single one to make it a follow link. As long as it is not set to no follow, it will automatically be part of the link juice and will be an important factor of your SEO ranking.
When inbound links to your website already multiply, they are then linked together, thus producing ‘link juice’. The links found in there are called ‘follow links’. The longer the link juice is, the better it will do on your SEO ranking.
You should also remember that search engines can see where the links come from, so even if you have a ton of do follow links in your website’s link juice, their qualities will still determine the effect they will lend your SEO ranking. Close monitoring and careful review is key to maintain great quality links that redirects to your website.
No Follow Links
You can perhaps guess what they are from the word itself. They are links that are not included in the link juice. If you want to put it simpler, they are links without friends in the web. Take this one as an example.
Not that all no follow links are of bad quality. They are set as no follow, so search engines naturally follow the command. No links are then connected with no follow ones, so they do not in any way contribute to your website’s online presence and SEO ranking.
Recently, Google has revealed that even no follow links are now used in your ranking. They apparently do not have as much influence as the follow links, but still carry some. As a general rule, when no follow links are placed at the heading or anywhere at the top of a post or page, it has more impact on the ranking. Of course, if placed at the bottom, the impact is not as much.
Robots meta tag is also an example of a no follow link. They are there to communicate to search engine’s bots, as well as indexers, to not follow such links and do not use them to generate rankings.
However, it has to be noted that even if the bots are told not to follow these links, human can. They can still see them as normal links and thus, follow them. If that happens, then you know for sure that no follow links also matter in SEO ranking.
You might be asking where no follow links can be placed. They are acceptable if placed in paid links, comments on other blogs, and forums. They should also be placed in sites that Google has already branded as ‘untrusted’.
Again, there is no need to worry as even if bots will not put them in the link juice, human can still follow these links and see your website. In placing no follow links in the above mentioned sites, you can be secure that no spam messages and links can be credited to your website. We do not want that negativity on your website, as it can cause harm to your reputation and ranking.
The links you have on your website are there for a reason. They are supposed to help you rank better in search engines. However, the quality of each link must be reviewed to make sure they give the benefit we want from them. Their sources most often determine if they will make or break our SEO ranking.
In order to make these links work for us, we, too must work on them so they can deliver. Follow or no follow links, each should come from a good source so we know we do not jeopardize our own website.